FreighAI vs Shipsy
Shipsy publishes a freight forwarder product, and it is a real one. It is also one of sixteen product areas on its own site, beside a full warehouse system, route optimisation, last-mile delivery and multi-carrier allocation. Its transportation management page names nine kinds of buyer. Freight forwarders are one of them.
FreighAI is sold to one of those nine and nothing else. Every email your company receives is read, understood and turned into a task for the right person, with the answer already drafted. Your team approves. Nobody lives in the inbox any more.
Everything said about Shipsy here comes from its own pages, fetched on 3 September 2026.
need DHL quote Gurugram → Ajman, 72kg, by Friday. express.
packing list attached. urgent pls 🙏
Pls quote for shipment as below. Confirmed pkg dims attached, IEC docs to follow…
- 01Shipsy is a broad enterprise logistics platform. FreighAI is one thing: the mailbox layer for a forwarding business. Decide which shape of purchase you are making.
- 02Its forwarder module is specific and worth reading. It sits inside a platform built for nine kinds of buyer, four of which are parcel or retail operations.
- 03The genuine overlap is five jobs: quoting from rates, rate cards and RFQs, tracking, customer updates and carrier invoice matching.
- 04Shipsy wins on breadth. Warehousing, route optimisation, last mile, driver operations, customs declarations and named ERP connectors are things FreighAI does not do.
- 05FreighAI starts earlier. It reads the mailbox itself, and every reply waits for a named person. Shipsy publishes tiers in which low-risk actions run unapproved.
- 06Neither company publishes a price. Price both against the same modules and the same volume.
What Shipsy does well
Shipsy sells one platform across a lot of ground and it holds together. Transportation management, warehousing, procurement, multi-carrier allocation, tracking and invoice reconciliation run on the same data, with named AI agents across all of it. Inside that sits a forwarder product covering quotes, bookings, documents and carrier communication. A business whose real problem is six systems that do not talk to each other can evaluate it on ground it owns.
One platform: transportation management, warehousing, first, mid and last mile, route optimisation, multi-carrier allocation, freight procurement, invoice reconciliation and cross-border logistics. One supplier, if you also store, pick and deliver.
SAP, Oracle and Microsoft Dynamics are named, with custom ERPs over REST APIs, and SAP Ariba and Oracle Procurement Cloud for procurement. Its tracking pages describe one carrier network with ocean carrier APIs and AIS data.
Low-risk actions execute by themselves, medium-risk arrives as a recommendation with the evidence, high-risk escalates to a person, and financial transactions always need sign-off. Its own summary is “Your team governs. The agents execute.”
Every invoice line matched to the contracted rate card, discrepancies flagged by type and severity, and no payment released without a validated proof of delivery. Shipsy has built more around what follows the match.
Central rate cards with expiry alerts, version control and lane-level benchmarking. Vendor scoring on cost, service record, capacity and quality, with digital RFQ and RFP and automated scoring.
One mailbox layer, sixteen product areas
Shipsy’s transportation management page lists who it is for: shippers, carriers, post and parcel operators, freight forwarders, retailers, quick commerce, consumer goods, pharma and automotive. Freight forwarders are one of nine. FreighAI is sold to one of those nine and nothing else. It decides which rows below matter to you.
Five jobs in common, two opposite starting points
Strip both products back to a forwarder’s day and five jobs sit in the middle. Both describe doing all five. Outside them, the two stop resembling each other. These are the rows where a straight comparison is fair:
- building a priced quote from rates, with your margin applied;
- holding rate cards and running RFQs out to carriers or agents;
- tracking a shipment across more than one carrier;
- telling the customer where the cargo is before they ask; and
- reading a carrier invoice and checking it line by line.
Where each product starts
Shipsy is explicit about where it wants the work to move. Its procurement page describes procurement that runs on data rather than emails, and names the problem as rate negotiations happening over email with no central record.
FreighAI answers the same complaint from the opposite end. It watches every company mailbox, pricing, operations, tracking and accounts, and follows each conversation from start to finish. Your team approves. They do not compose, forward, file or chase. The reply goes out in their name. The mail is not a habit to be broken. It is where a forwarding business runs, so it is where the product lives.
The scope you are also buying
Buying the forwarder module means buying it inside a platform that also sells warehousing, route planning and delivery. If you do those things, that breadth is the reason to choose Shipsy. If not, ask how much of the price is aimed at the other eight buyers.
What one email turns into
It writes the reply, creates the task, and puts it in front of the right person in the right department, beside the original conversation. The example below is a carrier statement landing in accounts, not a sales enquiry, because the pricing mailbox is the easy one.
Who is allowed to send
Settle this first. It is a difference in operating model, not a missing feature. Shipsy publishes tiers, from low-risk actions that execute alone to financial transactions that always need sign-off. FreighAI has one mode. Your team approves every reply before it sends. One is faster on a quiet week. The other is what you want when a customer reads the reply.
- Every mailbox, every department
- Each thread becomes one person’s task
- The missing detail asked for
- Silent agents chased on their own
- A person approves every reply
- Warehouse management, end to end
- Route optimisation and last mile
- Multi-carrier allocation
- Customs declarations and trade documents
- Named ERP connectors
One enquiry, from the first email to the job
An enquiry arrives. FreighAI reads it, notices the weight is missing and asks for it. It pulls your rate cards, checks the carrier for a live rate, and emails your agents for the lanes you do not hold, then chases them until they reply. It drafts the quote with your margin rules and what that customer paid on that lane last time. Your pricer approves and it goes. It follows up. When the customer pushes back, the counter-offer is already drafted. When the quote is old, it expires. When it is won, the job is created.
Where the rate can be fetched without waiting on a person — a carrier API, a portal read in the background, or your own uploaded rate cards — a priced quote goes out in 10–15 minutes instead of 1–2 hours. That holds for ocean and air just as it does for express; the mode does not change it. Where a lane has to be priced by another agent or over the phone, the wait belongs to whoever is answering — not to the software. FreighAI still writes the RFQ, chases the reply, and turns whatever comes back into a priced, margin-checked quote the moment it lands.
need DHL quote Gurugram → Ajman, 72kg, by Friday. urgent pls 🙏
Hi Marco — DHL Express, AED 425 + AED 35 handling. ETA Thu·18:00, valid 24h. PDF attached.
- 01The email arrivesIn the mailbox your customer already writes to.
- 02What is missingNo weight on it? The email asking is drafted.
- 03Rates foundYour rate cards, your carrier account, agents for the rest.
- 04Quiet agents chasedReminders go without anybody remembering.
- 05The quote is writtenYour margin rules, and what this customer paid before.
- GATEA person approvesIt leaves in their name, not the machine’s.
- 07The push-backThe counter-offer is drafted before anyone asks.
- 08Won, or expiredA won quote becomes a job. An old price expires.
At Infinity Logistics, average response time fell from more than 60 minutes to about 15 minutes, and the win rate rose from 35% to 73%. Those figures belong to one UAE forwarder, not to every business.
Where the two differ
Every row is checked against public documentation. Where they do something we do not, the row says so.
- Reads every company mailbox, every department
- FreighAI
- YesPricing, operations, tracking and accounts, each thread to the end
- Shipsy
- Not establishedConnecting to a forwarder’s own shared mailbox is not described in Shipsy’s published material, checked September 2026
- What to verify
- Show an accounts thread, not a sales one
- Works out what an inbound message is
- FreighAI
- YesWorks out what each email is and what it needs, then takes the action that message calls for.
- Shipsy
- PartialIts customer agent parses delivery queries by messaging app, voice, email and SMS
- What to verify
- Send an enquiry with three attachments
- A priced quote from rates, with your margin applied
- FreighAI
- YesRate cards, carrier rates and what this customer paid before
- Shipsy
- YesRate comparison across carriers, margin on every lane, branded quotes
- What to verify
- Price the same awkward lane in both
- Central rate-card management
- FreighAI
- PartialRate cards pulled and priced against; no separate rate engine
- Shipsy
- YesExpiry alerts, version control, lane-level benchmarking. Shipsy wins on depth
- What to verify
- Load your messiest rate card into both
- RFQ out to carriers or agents, bids compared
- FreighAI
- YesEvery agent for the lane emailed at once, charge lines filled in
- Shipsy
- YesDigital RFQ and RFP with bid evaluation and side-by-side scoring
- What to verify
- Ask what an agent’s PDF reply does
- Chasing the agents who do not reply
- FreighAI
- YesReminders go on their own, on the same thread
- Shipsy
- Not establishedChasing a silent agent is not described in Shipsy’s published material, checked September 2026
- What to verify
- Ask about day three, two agents quiet
- A counter-offer drafted when the customer pushes back
- FreighAI
- YesDrafted and waiting for approval before anyone asks
- Shipsy
- Not establishedNegotiation after the quote has gone out is not described in Shipsy’s published material, checked September 2026
- What to verify
- Reply “too expensive” and watch both
- Quote versions kept, and quotes that expire
- FreighAI
- YesEvery version kept with the changed line shown
- Shipsy
- PartialRate cards carry version control and expiry. Quote versioning is not described in Shipsy’s published material, checked September 2026
- What to verify
- Ask about a quote untouched since June
- A won quote becomes a job, filled in
- FreighAI
- YesCreated on its own, fully filled in
- Shipsy
- Not establishedA won quote filling its own job is not described in Shipsy’s published material, checked September 2026
- What to verify
- Follow one enquiry past the word yes
- “Where is my cargo?” answered for the customer
- FreighAI
- YesFrom carrier status, on the customer’s thread, for approval
- Shipsy
- YesIts customer agent sends updates by messaging app and voice, unprompted
- What to verify
- Send the same tracking question to both
- Multi-carrier tracking coverage
- FreighAI
- PartialRead through your own carrier accounts; six live connections
- Shipsy
- YesOne view across its carrier network, with ocean carrier APIs and AIS data
- What to verify
- Check it holds your carriers
- The carrier bill read and matched line by line
- FreighAI
- YesReads a carrier bill and matches every airway bill back to its job, checking line by line before it is booked.
- Shipsy
- YesLines matched to the rate card, no payment without proof of delivery
- What to verify
- Put last month’s worst invoice through both
- The work handed to a named person in the right department
- FreighAI
- YesWrites the reply, creates the task, and puts it in front of the right person in the right department, beside the original conversation.
- Shipsy
- Not establishedIts model is the agent acting and escalating. A named person’s task beside the thread is not described in Shipsy’s published material, checked September 2026
- What to verify
- Ask who owns the next step
- A person approves every reply before it sends
- FreighAI
- YesAlways. There is no mode without it
- Shipsy
- PartialTiered: low-risk executes alone, high-risk escalates, financial transactions need sign-off
- What to verify
- Ask which tier the demonstration runs in
- Warehouse management
- FreighAI
- NoStays in your own system
- Shipsy
- YesInbound to stock, putaway, slotting, cross-docking, wave planning, dispatch
- What to verify
- Shipsy wins if you run warehouses
- Fleet, route optimisation, last mile and driver operations
- FreighAI
- NoStays in your own system
- Shipsy
- YesRoute optimisation, first, mid and last mile, driver operations
- What to verify
- Shipsy wins if you run vehicles
- Customs declarations and trade document generation
- FreighAI
- NoDirect filing and HS or duty lookup stay with you
- Shipsy
- YesBills of lading, declarations, commercial invoices, compliance certificates
- What to verify
- Shipsy wins. Ask which countries it reaches
- Named pre-built ERP connectors
- FreighAI
- PartialScoped with your team, not published as a list
- Shipsy
- YesSAP, Oracle, Microsoft Dynamics, custom ERPs over REST APIs, SAP Ariba
- What to verify
- Shipsy wins if you run one
- A published price
- FreighAI
- NoFreighAI does not publish one either
- Shipsy
- Not establishedIts pricing address returned a not-found page on 3 September 2026, so this is not described in Shipsy’s published material, checked September 2026
- What to verify
- Compare what each price includes at your volume
- Who the product is sold toNot a scoring row. It is what the page rests on
- FreighAI
- YesFreight forwarding operations, and nothing else
- Shipsy
- YesNine kinds of buyer across sixteen product areas. Four of the nine are parcel or retail operations
- What to verify
- Ask to watch a forwarder your size
“Not established” means the material reviewed on 3 September 2026 did not settle the question. It never means Shipsy cannot do something. Seven rows go to Shipsy outright or are FreighAI’s own stated boundaries, written as boundaries, not as gaps that close later.
Not an agent acting alone. A task with a name on it.
Shipsy publishes what its agents may do alone and when a person is pulled in. FreighAI turns that around. The work is finished first, then put on one named person’s desk with the conversation beside it, and nothing leaves until they approve.
- Assigned, not escalatedWrites the reply, creates the task, and puts it in front of the right person in the right department, beside the original conversation.
- Approve, do not composeYour team approves. They do not compose, forward, file or chase. The reply goes out in their name.
- Nobody hops between websitesFreighAI talks to carriers, portals, your TMS and your accounting system itself. Nobody hops between websites to put an answer together.
Which one you should actually pick
If nobody should ever choose the other product, this page would not be worth reading. Here is where each genuinely wins.
- you run warehouses, vehicles or last-mile delivery as well as forwarding, and want one supplier;
- your margin leaks at procurement, not at the inbox: rate cards nobody versions, expiries nobody watches;
- you need one carrier network in view, not only the accounts you hold;
- you run SAP, Oracle or Microsoft Dynamics and want a named connector;
- customs declarations and trade documents have to sit in the same platform; or
- you want routine, low-risk actions going out with nobody approving them.
- the thing eating the day is the mailbox itself: enquiries, agent replies, tracking questions, carrier statements, payment chasers, nobody assigned;
- you want each conversation to arrive on one named person’s desk as a finished task, with the thread beside it;
- your margin goes in the hours around an enquiry: the missing weight, the agent who never answered, the counter-offer written at seven in the evening; or
- you want a person standing behind every message your customer receives, with no tier that removes them;
- you are an international freight forwarder and nothing else. Keep your TMS for the records. FreighAI runs the work around them.
FreighAI’s central proposition is: Same team. 5x more business. That is the intended value position, not a measured result for every business. Decide it on what each product does with your own enquiries.
Can you run both?
For a business already running Shipsy across warehousing or delivery, that is the likely answer. Shipsy holds the warehouse, the vehicles, the route plan, the declarations and the records. FreighAI sits above whatever runs the shipment and takes the mail.
Write the boundary down first. Two products that can both price an enquiry will produce two answers to one customer if nobody has decided who owns it.
Enquiries, agent rate replies, tracking questions, carrier statements, payment chasers.
The message read, the rate found, the reply drafted, the task put on one person’s desk.
The warehouse, the vehicles, the route plan, the declaration and the records you are audited on.
| The job | Stays in your system | What FreighAI adds | What needs scoping |
|---|---|---|---|
| Warehouse, vehicles and last mile | Receiving, stock, picking, route plans and driver work | Nothing. Outside what FreighAI does | Nothing |
| Customs declarations | Direct filing, HS and duty lookup | The mail around the filing: documents chased, questions answered | Which mailbox broker correspondence lands in |
| Quoting an enquiry | Your rate cards and margin rules | The enquiry read, the gap asked for, agents chased, the quote drafted | Where rate cards are read from |
| Tracking answers | Carrier status, on your own accounts | The question answered on the customer’s own thread | Which carrier accounts FreighAI reads through |
| Carrier invoices | Payment runs and the statutory books | The statement matched back to its job, line by line | Which system receives the matched result |
- Warehouse, vehicles and last mile
- Stays in your system
- Receiving, stock, picking, route plans and driver work
- What FreighAI adds
- Nothing. Outside what FreighAI does
- What needs scoping
- Nothing
- Customs declarations
- Stays in your system
- Direct filing, HS and duty lookup
- What FreighAI adds
- The mail around the filing: documents chased, questions answered
- What needs scoping
- Which mailbox broker correspondence lands in
- Quoting an enquiry
- Stays in your system
- Your rate cards and margin rules
- What FreighAI adds
- The enquiry read, the gap asked for, agents chased, the quote drafted
- What needs scoping
- Where rate cards are read from
- Tracking answers
- Stays in your system
- Carrier status, on your own accounts
- What FreighAI adds
- The question answered on the customer’s own thread
- What needs scoping
- Which carrier accounts FreighAI reads through
- Carrier invoices
- Stays in your system
- Payment runs and the statutory books
- What FreighAI adds
- The statement matched back to its job, line by line
- What needs scoping
- Which system receives the matched result
One practical point before anyone signs. No connector between FreighAI and Shipsy is published, so any connection between them is scoped work. We scope the first workflow, integration requirements and implementation plan with your team. FreighAI is an AI-first freight operations platform that can run standalone or work alongside an existing TMS or ERP. It does not require a forced replacement.
What should you check in both demonstrations?
Two products this different cannot be compared on a feature list. Put the same material in front of both:
- one normal enquiry, one difficult, one with a detail missing;
- a live thread from operations or accounts, not sales;
- the lanes you hold rates on, and the lanes you do not;
- last month’s worst carrier statement, discrepancy still in it; and
- your real margin rules and your real approval rules.
Two things worth asking Shipsy directly. Whether the forwarder product reads a forwarder’s own shared pricing mailbox, and whether its carrier network covers the ocean and air carriers a mid-sized forwarder uses. Both are not described in Shipsy’s published material, checked September 2026, so ask in writing.
Then ask both the same closing question. It is four o’clock on a Friday, the pricing mailbox is unread and two agents have gone quiet on a lane you quoted on Tuesday. What is already done by the time somebody looks? Chasing, tracking checks, quote expiry and follow-ups run on their own. Nobody has to remember.
The push-back we get on this comparison
You are only comparing yourself to one module of a much bigger platform.
Yes, and the page says so in its first two lines. Shipsy’s forwarder product is one of sixteen product areas. If you want warehousing, route planning and last-mile delivery from one supplier, FreighAI is not in that conversation.
Shipsy’s agents can act alone. Waiting for a person sounds slower.
On a quiet week it is. Shipsy publishes tiers, from low-risk actions that execute alone to financial transactions that always need sign-off. FreighAI has one mode and every reply waits. That is a choice about who is accountable for what your customer reads, not a feature we have yet to build.
We already run Shipsy. Are you asking us to rip it out?
No. The boundary table above says what stays where. Shipsy keeps the warehouse, the vehicles, the route plan, the declarations and the records. FreighAI takes the mail above them. No connector between the two is published, so any connection is scoped work.
We are mid-sized. Is either of these built for a company our size?
Ask both, and make them answer with a business your size. Shipsy is built for nine kinds of buyer across sixteen product areas. FreighAI is sold to one of those nine. That tells you whose problems shaped each product.
Common questions
Is Shipsy a freight forwarding product?
It publishes one, and it is specific: quotes, bookings, documents, shipments and carrier communication across ocean, air, road and multi-modal. It is also one of sixteen product areas, and its transportation management page names nine kinds of buyer, one of which is freight forwarders.
We only do international freight forwarding. Is Shipsy too much?
With no warehouses, no vehicles and no last-mile delivery, most of what Shipsy sells is not for you, and you would be buying one module inside a wider platform. That can still be right if you want one supplier for what you might do later.
Does Shipsy read our email the way FreighAI does?
Its customer agent parses queries arriving by messaging app, voice, email and SMS. Whether it connects to a forwarder’s own shared pricing or operations mailbox and follows a conversation through to the invoice is not described in Shipsy’s published material, checked September 2026. Its procurement page treats email as the thing to move away from.
Which one lets the AI act without a person?
Shipsy does, on published tiers. Low-risk actions execute alone, medium-risk arrives as a recommendation, high-risk escalates immediately, and financial transactions always need sign-off. FreighAI has no such tier. Your team approves every reply before it sends.
Can FreighAI connect to Shipsy?
No connector between the two is published, so any connection is scoped work. We scope the first workflow, integration requirements and implementation plan with your team. The connections published as live are Gmail, Outlook, WhatsApp, DHL, FedEx and UPS.
Which is cheaper?
Neither company publishes a price, so this page makes no claim. Shipsy’s pricing address returned a not-found page when it was checked on 3 September 2026. Put the same modules and the same twelve months of enquiry volume to each, then compare what the number actually includes.
Do we have to drop our TMS for either of them?
No. Shipsy names connectors for SAP, Oracle and Microsoft Dynamics and custom ERPs over REST APIs. Keep your TMS for the records. FreighAI runs the work around them. FreighAI is an AI-first freight operations platform that can run standalone or work alongside an existing TMS or ERP. It does not require a forced replacement.
- Homepage — the sixteen product areas and the platform positioning; its customer names and counts are not repeatedverified 2026-09-03
- Freight Forwarder — quotes, bookings, documents, carrier communication, rate comparison and margin, across all four modesverified 2026-09-03
- Transportation Management System — the nine named buyer types; SAP, Oracle, Microsoft Dynamics, custom ERPsverified 2026-09-03
- International Logistics — port-level container visibility, customs status, trade documents, ocean carrier APIs, AIS dataverified 2026-09-03
- Freight Procurement — rate cards with expiry alerts, version control, vendor scoring, digital RFQ and RFPverified 2026-09-03
- Multi-Carrier Management — allocation on cost, service record, capacity and qualityverified 2026-09-03
- Shipment Tracking — one view across its carrier network; predicted arrival times; voice updatesverified 2026-09-03
- Invoice Reconciliation — lines matched to rate cards, no payment without proof of deliveryverified 2026-09-03
- Warehouse Management System — inbound to stock, putaway, slotting, cross-docking, dispatch, returnsverified 2026-09-03
- AgentFleet — the named agents, the published risk tiers, and “Your team governs. The agents execute.”verified 2026-09-03
- Company page — offices and countries. Founding year, headquarters, funding and a consistent customer count are absentverified 2026-09-03
- Infinity Logistics reference, 15 May 2026 — response time and win rateverified 2026-08-31
Every statement about Shipsy comes from its own pages, fetched on 3 September 2026. The address shipsy.io redirected to www.shipsy.ai that day, so only www.shipsy.ai is cited, and its pricing address returned a not-found page. Deliberately not repeated: every result percentage, both customer counts, the shipment, carrier and country figures, the analyst-report line, and every customer it names.
Bring the mailbox, not the feature list
Pick a week that hurt. Forward one day out of the pricing mailbox: the enquiry that arrived twice, the agent who went quiet, the tracking question nobody answered until Monday, the statement that was wrong. Make both suppliers work through it in front of you.