AI in Freight
What AI actually changes in a forwarding office. A free 45-minute online talk, once a month, for anyone in freight forwarding. Nothing to prepare.
- The four numbers AI should move in a forwarding office
- Twelve questions that make any vendor prove each one
- The recording and the one-page checklist, by email
- Next date
- Saturday 24 October 2026
- Group talk, online. Join however you like.
- Length
- 45 minutes
- Cost
- Free
- Nothing to buy
- 0 to 5Why every vendor sounds the same
- 5 to 12The four numbers AI should move
- 12 to 18A chatbot answers. An agent does the work.
- 18 to 28Does it work on my business, and what will it take?
- 28 to 36What could go wrong, and who am I dealing with?
Who this is for
The sentence we hear most is a simple one. I want to know what AI actually does for a forwarder, without being sold to. Every article says something different. Every vendor sounds the same. Every demonstration works. The only way to find out seems to be sitting through a sales meeting. So the question gets put off, month after month, while the enquiries keep arriving and the quotes keep being typed by hand.
You are being pitched to. You want to tell a real answer from a rehearsed one.
You will live with whatever gets bought. Know which numbers to ask about.
Any size, any role. Listen quietly or come on and ask. Both are normal.
nobody is excluded. This is an entry. There is nothing you need to know or read first, and nothing to prepare. If you would rather read than listen, the checklist itself is open and free and asks nothing of you.
Will I be pitched, or made to look uninformed?
Your camera stays off and you never have to speak. Questions go in the chat if you want to ask one. Staying quiet the whole way through is normal. It is the same talk every month, so nobody has to catch a particular one, and nobody knows whether this is your first.
Quotation TAT
AI should move four numbers in a forwarding office. This one comes first. Make every vendor prove it, including us.
- What it is
- TAT is turnaround time. An enquiry lands at 10:00. Your quote goes out at 11:45. Your TAT on that one is 1 hour 45 minutes.
- How to measure it tomorrow morning
- Keep a notepad by your desk tomorrow morning. For each enquiry, write the time it came in and the time the quote went out. Do that for twenty. Add the twenty gaps and divide by twenty. That is your TAT, and it takes about an hour.
- Why it matters to you
- Your customer asked three or four forwarders at once. The first sensible quote usually wins. Every hour your quote waits is an hour a rival can use.
- What good looks like
- Infinity Logistics, a UAE forwarder, went from more than 60 minutes to about 15. Their signed numbers are further down this page.
A faster quote should push this up. If a vendor says it does, ask them by how much, at which customer, and over what months.
This is the number that decides when you hire. If it goes up, you grow without adding people.
A wrong weight, lane or charge line. You usually find out when the customer does.
- Say twenty enquiries a day, at one to two hours each. That is twenty to forty hours of quoting a day.
- Where the rate can be fetched without waiting on a person, a priced quote goes out in 10 to 15 minutes instead of 1 to 2 hours. The gap between those two numbers is what a year of waiting costs.
- You do not have to take either sum on trust. Measure your own TAT tomorrow morning with a notepad. Then ask any vendor to prove they can move it.
Both mistakes come from the same place. You have no way to judge. Forty-five minutes will not choose for you. It gives you four numbers to ask about and twelve questions to ask with, before you buy anything from anybody, including us.
Everyone is selling you AI. Nobody tells you which number it moved.
You are not against this. You just have no way to judge it. Every vendor sounds the same and every demonstration works. So the decision slides to next quarter, and the office keeps quoting by hand. Here is what both mistakes cost. Picking wrong, and picking nothing for another year.
A demonstration is not the product. It is a film of the product. The vendor built the set and chose the enquiry. Nothing that lands in your inbox on a Monday looks like that.
Faster. Smarter. Better. Ask which number moved, by how much, and how they counted it. Most answers stop right there. Four numbers matter in a forwarding office, and this talk names all four.
Read the email. Open the attachments. Spot what is missing and ask for it. Check the rates. Work the margin. Write the reply. By hand that is one to two hours of somebody's day.
A system bought and never used is not just the licence. It is the months your team spent on it. Then you go back to quoting by hand, in an office that has watched one of these fail.
Four things that move when the fetching and typing is done for you
AI does not change the judgement in a forwarding office. It changes the reading, fetching, typing and chasing around it. Four things move when that work is done for you, and each one has a number. The talk names all four and shows you how to ask any vendor for proof of each.
The number is quotation TAT, and the first sensible quote usually wins. At Infinity Logistics, average response time fell from more than 60 minutes to about 15 minutes, and the win rate rose from 35% to 73%.
The number is wrong quotes out of 100. Every mistake eats the margin on that job. At Infinity Logistics, the quotation error rate fell from 67% to under 5%. Revenue there rose 27.5% over the same period.
The number is shipments per person per month. It decides when you hire next. Infinity Logistics quoted 70% more shipments with the same five-person team, comparing Q4 2024 with Q4 2025.
The number is minutes to answer a tracking email. Answers “where is my cargo?” on the customer’s own thread, from carrier status, for approval. Follow-ups, chasers and reminders happen on their own, on the same conversation.
By the end, you can do these things
- Tell an agent from a chatbot in any demonstration, with one question.
- Name the five things an agent does, and the one rule that makes it safe.
- Name the four numbers AI should move in a forwarding office.
- Ask a vendor for proof of each number, and know what a good answer sounds like.
- Name the seven risks that come with this, and the counter for each one.
- Ask the twelve questions in a vendor call, without notes.
- Know the first step for a firm your size, whether that is ten people or two hundred.
- Measure your own quotation TAT tomorrow morning, with a notepad and twenty enquiries.
One page. Twelve questions in four parts, and against each one why you ask it, what a good answer sounds like, the warning sign, and the follow-up that closes the escape route when somebody dodges. The four numbers are on it too, with how to measure each. Plus the recording, so you can watch it again or send it to a colleague who missed it.
- The four numbers AI should move in a forwarding office, and how to measure each
- The twelve questions, on one page you can print and carry into any meeting
- What a good answer sounds like, and the warning sign in a bad one
- The one follow-up to ask for each, for when somebody dodges
- The recording, to watch again or send to whoever missed it
- Our own answers to the same twelve, starting with the three we lose
Meant to reachYou, and whoever you forward the checklist to. It is written to travel, and it asks nothing of the person you send it to. No email address, no sign-up, no gate. Sent within one working day.
- The session is about your work, not our slides. You will see FreighAI, because that is the thing you are putting your hands on, and at the end we will tell you plainly what is free and what is paid. Nobody is obliged to buy anything.
- All we ask for is how to reach you, your role, which session time suits and how many are coming. We do not ask for your numbers or your firm size.
- Nothing is asked of you before the session. No preparation, no reading, no homework.
- Your camera and your microphone stay off unless you choose otherwise. Nobody is put on the spot.
- The talk is built on the twelve-question checklist, and that sheet is neutral. FreighAI is not named in any of its questions.
- No demonstration and no screens. If you want to see the product working, ask us afterwards and it is a separate conversation.
- The title above is the one we recommend and use. It is not signed off yet, so it may still change. The talk behind it will not.
- The same talk runs each month. Missing one costs you nothing.
One customer signed off their numbers. Here they are, named.
We do not show averages we cannot stand behind. Infinity Logistics, a UAE forwarder, has run on FreighAI for more than a year and signed a reference in May 2026. These are their numbers, not a promise about yours. They are also the four numbers the talk is built around.
One company, one year, one signed reference. It is not evidence about your business, and we will not pretend it is. In the talk you learn how to ask any vendor, including us, for proof of exactly this kind. Named, dated, signed off, and about a firm your own size. And what it tells you when they cannot give it.
The risks, named, and what counters each one
Every one of these is real, and a page that hides them is a pitch. So here are all seven, with what counters each. The talk walks through the lot. None of the counters need a vendor's permission.
The tool prices a lane wrong, or promises a date it cannot keep.
CounterYour team approves every reply before it sends. Every version of a quote is kept, and the line that changed is shown. Ask any vendor to show you one it got wrong.
Your rates, your customers and your margins end up somewhere they should not.
CounterAsk where the data lives, who can see it, and whether it trains anything for anyone else. That is one of the twelve questions.
You stop paying, and you cannot get your own data out.
CounterAsk for the export before you sign, not after. Keep your TMS as the record if you want to.
The team does not use it, and the office quietly goes back to the inbox.
CounterOne task screen instead of the inbox. People approve a draft instead of writing from scratch. Let the desk staff try it on their own enquiry first.
Bought, set up, and never really running.
CounterGo lane by lane, with the team in the room. Keep going until it runs on your own data.
An old system with AI buttons, sold to you as AI.
CounterThe five tells further down this page, and the twelve questions the talk hands you.
Another year of quotes at one to two hours each, while the first sensible quote keeps winning.
CounterKnow your own number first. Measure your quotation TAT tomorrow morning. Then decide.
Who is in control
The worry we hear most: what if the AI misbehaves, and do I have any control? Here is the honest answer, part by part.
Every message a customer sees waits for a person. The agent does the work, creates a task, and notifies the person to sign it off. Quotes, counter-offers, tracking answers, anything a customer reads.
At the sign-off, the person can edit the message, approve it, or reject it. It is an editable panel, and that is the point of it. Every version of a quote is kept, and the line that changed is shown.
An approved message goes out in the person’s own name, with their own signature, from their own email. No customer ever sees that AI works behind it.
Autonomy is set per task type: supervised, where a person signs, or automatic. Every message a customer sees is locked to supervised. Chasers, reminders, tracking checks and quote expiry can be set to run on their own. The rules and timing for chasers and reminders are set by the head of operations or an admin. Quote expiry rules are set by the pricing executive. Chasers and reminders can be switched off for one customer or one lane.
Role-based access control: the admin decides who can see, edit and approve what, role by role. A junior desk can be allowed to draft and not to send.
The 85% is effort taken out of the cycle: the reading, fetching, drafting and chasing. A person still signs every customer-facing message.
There is no pause switch yet for one customer, one lane or the whole company. Today the person at the sign-off is that control: nothing a customer sees goes out without a person. Such cases are the exception. There is no automatic margin floor yet. Today it is the staff’s job at the sign-off to keep a quote above the margin. Automatic floors are planned.
How to tell an old system with AI buttons from a system built around the work
Most systems you will be shown are older systems with AI added to them. A few are built around the work from the start. You do not need to know every vendor to tell them apart. You need five tells, and the talk teaches all five. Ask anyone to show you each one on a real enquiry, start to finish. Including us.
Add-onA chat box beside the same old screens.
AI-nativeIn the mailboxes and on one task screen. Your people work there, not in the inbox.
Add-onYou still open the portals. The AI writes a summary of what you found.
AI-nativeIt pulls the rates, the customer history and the shipment status itself. Nobody hops between websites.
Add-onIt answers a question you typed, and stops there.
AI-nativeIt reads, drafts, chases and hands over on its own. Then it brings you the result to approve.
Add-onNobody, or everybody.
AI-nativeA named person, beside the original thread. The reply goes out in their name.
Add-onForward, copy, re-type.
AI-nativeThe work passes on with the email and everything it found attached.
Real companies, real work, with the source beside each one
We name one customer, because one is all we have signed. More go here as more are signed. No borrowed numbers, and nobody else's marketing put here as fact.
- Infinity Logistics
At Infinity Logistics, average response time fell from more than 60 minutes to about 15 minutes, and the win rate rose from 35% to 73%. Infinity Logistics quoted 70% more shipments with the same five-person team, comparing Q4 2024 with Q4 2025.
- C.H. Robinson
More than 30 AI agents read emailed quote and capacity requests, price the quote, process the order, classify the freight and set the appointment. Stated result: "delivers customer-specific price quotes in just 32 seconds"; "5,500 truckload orders per day", "saving 600 hours of labor daily"; "Instead of waiting up to four hours for a person to get to their shipment in an email queue, over 5,200 customers are getting their loads accepted in under 90 seconds".
- DHL Supply Chain
Voice and email agents schedule appointments, take status calls and coordinate with warehouses. Stated result: Volume only: "hundreds of thousands of emails and millions of voice minutes annually". No outcome number stated.
- Hapag-Lloyd
AI reads customer feedback, sorts it by mood and theme, and writes a report every two weeks. Stated result: "over 15,000 feedback items per month with an accuracy of 95% for sentiment classification"; analysis cut from "hours, sometimes days" to "seconds". The number comes from the vendor, not from the company.
- Aramex
Conversational AI on WhatsApp and chat handles routine tracking and support questions in more than 65 countries. Stated result: "Aramex has automated 90% of cases and saved over a million agent hours annually" (the vendor's release). The number comes from the vendor, not from the company.
Why people who are curious still do not click register, and what we do about each one.
These are the things forwarders say to us, in their words. Most come from being burned by a pitch before. Each one is why this talk is forty-five minutes, with nothing to prepare and nothing to buy.
“Another webinar that turns out to be a pitch.”
HereNobody pitches. There are no screens in it at all. No demonstration, and no price on any slide. For five minutes near the end we answer the same twelve questions about ourselves, and we start with the three we lose. The checklist behind the talk does not name FreighAI in a single question.
“I will not understand it. I am not technical.”
HereThere is nothing technical in it. Four numbers you already have, and twelve questions in plain words. Each one comes with an example from an ordinary Tuesday. No screens, no jargon, no short forms. If you can read an enquiry you can follow all of it.
“Forty-five minutes I do not have.”
HereRegister anyway and let the day decide. The recording and the one-page checklist come by email within one working day, whether you turn up or not. The same talk runs the next month. If you drop out at twenty past, nothing is lost.
“They will spam me afterwards.”
HereOne email a month with the next date. No sales call unless you ask for one. We use your details to run this programme and to tell you the next dates. You can ask us to stop, or to delete them, at any time.
“I do not want my company to know I am looking.”
HereYour camera and microphone stay off. You never have to speak, so nobody sees you and nobody hears you. You can register just for yourself. We do not ask for your numbers or your firm size. What you learn is yours to raise at work when you are ready, or never.
“I cannot tell a good vendor from a bad one, so why bother.”
HereThat is the whole reason the talk exists. It does not tell you what to buy. It gives you four numbers to ask about and twelve questions to ask with. Against each question you get what a good answer sounds like, the warning sign, and the follow-up for when somebody dodges. The same sheet works on us.
“Everything I read contradicts the last thing I read.”
HereBecause most of it is written to sell something. Two vendors can quote different numbers for the same product without either one lying. One counted every message that reached the pricing mailbox. The other counted only the lanes with a rate card loaded. Question two makes them tell you what they counted. Then the contradictions explain themselves.
“Is this even for a firm my size?”
HereAny size, any role, and no minimum. Size is one of the twelve questions. Introduce me to a forwarder my size in my market, on a phone call, not a logo on a slide. You leave able to put that to anybody, including us, and our own honest answer to it is one of the three we lose.
The twelve questions
Four parts, twelve questions, about two and a half minutes each. Every question comes the same way, so you can follow without notes. Why you ask it. What a good answer sounds like. The warning sign. And one example from an ordinary Tuesday. There is one question before the twelve, to warm up with. Is this a chatbot or an agent? A chatbot answers you. An agent does the work and brings you the result to approve.
- 01Does it actually work on my business?
Three questions about proof. Run it on twenty of my real enquiries from last week, and let me pick which twenty. Out of a hundred enquiries, how many quotes go out with nobody editing them, and how do you count that? Show me one it got wrong, and tell me what you changed afterwards.
- 02What will it take to get it running?
Three questions about effort, and most of the effort is yours. Where do the rates come from, and what happens on a lane only an agent can price? Do I have to change or replace my TMS? From signing to my team sending a real quote, give me a date and tell me what would push it.
- 03What could go wrong?
Three questions buyers skip. By then the meetings are going well and nobody wants to sound suspicious. Who owns my rate data and my customer list, and can I export all of it today? If I stop paying next year, what happens to my quote history? Does this replace anyone on my team, answered straight.
- 04Who am I dealing with?
Three questions about the company, not the software. Introduce me to a forwarder my size in my market, on a phone call, not a logo on a slide. Name one thing your product does badly. How long have you been doing this, how many forwarders are live on it, and who funds you?
- 05We answer the same twelve about ourselves
Five minutes near the end, and we start with the three we lose. Rates that live in an agent's head. A reference the size of your company. And how young we are. Then the ones we answer well. No screens and no demonstration, because a screen would turn the talk into a pitch.
What happens in the forty-five minutes, in order. No pitch. We keep time.
- 0 to 5Why every vendor sounds the same
A demonstration is a film of the product. They built the set and chose the enquiry. Here is what you get instead.
- 5 to 12The four numbers AI should move
Quotation TAT. Quotes won out of 100. Shipments per person per month. Wrong quotes out of 100. How to measure each, starting with a notepad tomorrow morning.
- 12 to 18A chatbot answers. An agent does the work.
The one question that tells them apart, and what to watch for in any demonstration. Then the same enquiry step by step, so you know what to ask to see. Plus the five tells that separate a real system from AI buttons.
- 18 to 28Does it work on my business, and what will it take?
Six questions. Twenty of your own enquiries, and you pick them. Where the rates come from. Whether your TMS has to move. Signing to first real quote, with a date.
- 28 to 36What could go wrong, and who am I dealing with?
All seven risks, and the counter for each. Your rate data. What leaves with you if you stop paying. What the job becomes for your team. And how to size up the company behind the software.
- 36 to 41We answer the same twelve about ourselves
Starting with the three we lose. No screens, no demonstration, no price.
- 41 to 45The sheet, and the next date
The three to ask if you only get half an hour with a vendor. Then the recording and the checklist by email.
- You register. Your role, the session time that suits you, and how many are coming. Two minutes.
- We confirm by email with the joining link, then send one short reminder the day before.
- Nothing to prepare. If you want a head start, measure your quotation TAT on a notepad first.
- Forty-five minutes, online, with plenty of people in the room.
- The four numbers first. Then twelve questions in four parts, with an example against each.
- Questions in the chat if you want to ask one. Sitting quietly the whole way through is normal.
- The recording and the one-page checklist by email, within one working day.
- Measure your own quotation TAT. Then take the checklist into any vendor meeting, including ours.
- The same talk runs the next month, so missing one costs you nothing.
A chatbot answers your questions. An agent does the work and brings you the result to approve. That is the difference, and it is the first thing to look for. Here is the same enquiry, step by step, when an agent is genuinely doing the job. Take it into any vendor meeting and ask them to show you each line on your own enquiries.
TodaySomebody spots it in a shared inbox, reads it and opens the attachments. Half the time it is a forwarded message with a photo of a packing list.
On the toolWorks out what each email is and what it needs, then takes the action that message calls for. Reads PDF, Excel, Word, forwarded email, WhatsApp messages, photos and scans.
TodayAn email goes back asking for the weight. Then the enquiry waits on somebody's memory. Sometimes it is simply forgotten.
On the toolSpots what is missing in an enquiry and drafts the email asking for it. The chaser goes on its own if nothing comes back.
TodayRate cards, two portals, a phone call to an agent, a spreadsheet for the margin. This is where the hour goes.
On the toolPulls your rate cards, checks the carrier, looks up the customer’s history, reads the shipment status, and talks to your TMS or accounting system. Emails all your agents for a lane in one go, with the route and charge lines filled in, then chases the ones who do not reply.
TodayWritten from scratch, then checked by somebody senior when they are free, then sent. Whether anyone follows up depends on who remembers.
On the toolDrafted and margin checked, waiting in front of the right person. Your team approves every reply before it sends. It goes out in their name. Chasing, tracking checks, quote expiry and follow-ups run on their own. Nobody has to remember.
85% of quotes are processed end-to-end by AI; the remaining 15% route to your team. That is the shape of a good answer: a number with its meaning sitting beside it. The 15% is the judgement calls, and they are the part of the job worth keeping. Where the price has to come from another agent, the honest answer is about the clock. Where a lane has to be priced by another agent or over the phone, the wait belongs to whoever is answering. FreighAI still writes the RFQ, chases the reply, and turns whatever comes back into a priced, margin-checked quote the moment it lands.
Save your place
Free, 45 minutes. We confirm by email with the joining link, and send one reminder the day before.
Twenty years in industry across sales, operations and digital transformation.
Building software since twelve; the product's architect.
- AI Impact Assessment →For an owner or a director. Forty minutes, and you leave with a written number for your own business.
- Quotation TAT Masterclass →For a COO or head of operations. Ninety minutes on where your quoting hours go, and a benchmark in your own numbers.
- Pricing Desk Workshop →For the people who quote every day. Hands on the tool, on your own enquiries, not on slides.
Where we stand, on the record
The policy, the government data and the technology all arrived within a few years of each other. That window is open now, and it is open to any forwarder willing to spend a morning on it.
FreighAI has been an authorised ULIP user since August 2026 and works with its APIs directly: port and container tracking, customs status, air cargo, vehicle and FASTag data, e-way bills, and GST and IEC checks.
What we read through ULIP→ULIP exists because of the National Logistics Policy 2022, which also set the country a target: India in the top 25 of the World Bank's Logistics Performance Index by 2030, and logistics costs down towards single digits as a share of GDP.
The policy, and what we do with it→AggAiLabs Software Solutions Private Limited, with its office in Pune, India, recognised by DPIIT under number DIPP232097. That is a public record, and you can check it without asking us.
The company behind FreighAI→Infinity Logistics put their own numbers in writing in May 2026 and let us publish them. Every figure on this website comes from that document, and we name them every time we use one.
Read the reference→Being an authorised ULIP user means we are licensed to read the government’s logistics data through its APIs. It does not mean the government endorses FreighAI or has any view on this Playground.
Before you sign up
What does TAT mean?
Turnaround time. Here it means the time from a customer's enquiry landing in your inbox to your quote leaving it. Forwarders use the short form, so we do too.
What is the talk about?
Four numbers AI should move in a forwarding office, and twelve questions that make any vendor prove each one. The four parts are: does it work on my business, what will it take to get it running, what could go wrong, and who am I dealing with. This title is the one we recommend. It is not signed off yet, so it may still change.
What if I cannot make that date?
Register anyway. The recording and the checklist go to everyone who registered, within one working day. And the same talk runs the next month, so you can come to that one instead.
Do I have to speak or turn my camera on?
Only if you want to. Type a question in the chat, come on camera and ask it, or sit quietly and listen. All three are normal.
Is this a product demonstration?
No. There are no screens in the talk at all, because the moment a screen appears it becomes a pitch. For five minutes near the end we answer the same twelve questions about ourselves, starting with the three we lose.
Do I need my own numbers before I come?
No. Nothing to prepare. If you want a head start, measure your quotation TAT first. Twenty enquiries, the time in and the time out, on a notepad. It takes about an hour.
I run a small firm. Is this for me?
Yes. Any size, any role, and no minimum. Size is one of the twelve questions too. Ask any vendor to introduce you to a forwarder your size in your market, on a phone call.
Who presents it?
The two people who run the Playground are named on this page. Which of them presents in a given month is not fixed yet, so we are not claiming it here.
What does FreighAI actually do, in one line?
Every email your company receives is read, understood and turned into a task for the right person, with the answer already drafted. Your team approves. Nobody lives in the inbox any more.
Do you have a result I can look at?
At Infinity Logistics, average response time fell from more than 60 minutes to about 15 minutes, and the win rate rose from 35% to 73%. Infinity Logistics quoted 70% more shipments with the same five-person team, comparing Q4 2024 with Q4 2025. That is one customer's signed result, not a promise about yours. In the talk we show you how to ask us, and anyone else, for proof of exactly that kind.
Nothing to prepare. Nothing to buy.
Forty-five minutes. You leave with four numbers to ask about and twelve questions to ask with. Until then the checklist is open, free and asks nothing of you.